Industrial E-Commerce
In every industry battles will be won by organizations with multi-channel customer-enabling capabilities. The majority of online efforts and solutions have focused on the Retail/Consumer segment to date, and their respective metrics.
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Like Retailers, Industrial OEMs & their Distributors will need to conduct business on both Digital and Physical fronts, to ensure viability and growth in the networked economy. Early Industrial efforts have not resulted in online buying opportunities, just listing directories designed to drive traffic.
Since 2007 Great Northern has been testing various industrial products online. Please follow our blog for updates as we try our hand as pathfinders in the Industrial world.
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